Scrunchie Shot

Scrunchie Shot is the first ever flask hidden inside a scrunchie. It started as a class project and quickly turned into a business.

The Scrunchie Shot brand embodies a young free spirit with a touch of nostalgia.

 

Pot o’ Gold PR Campaign

  • The box included: a Scrunchie Shamrock crop top, shot glass, a Mojito Scrunchie Shot, and themed “extras,” including necklaces and temporary tattoos.

  • To create a cohesive box, the marketing materials were themed to be a CD album cover. This created the “cool girl” early 2000s vibe.

  • The back of the CD case mimicked a track list, listing the items included in the box. The image features the shot glass included in the box.

Promotional Product Design, Packaging

  • Shot Glass

    This shot glass has the newest Scrunchie Shot logo printed on the side in one color. It was included in PR boxes to brand ambassadors and available for purchase separately.

  • PR Box Design

    Scrunchie Shot started sending PR boxes for St. Patrick’s Day. This is the design prior to printing.

  • Promo Crop Top

    The first PR boxes were to celebrate St. Patrick’s day -with that theme in mind, we included Scrunchie Shamrock crop tops.

Web Design

The website was designed using Shopify. The goal was to create a fun, colorful atmosphere, littered with polaroids throughout to touch on the nostalgia of the 80s.

Website design and all content, excluding blog content, were created by me.