MARKETING-ISH is a digital marketing publication dedicated to breaking the mold of marketing at its roots. It's a subset of the Yaffe Digital Media Initiative.
This brand's philosophy is based on DISRUPTION. I created the website to reflect disruption with the glitches featured across the site.
I joined in the fall of 2021 and executed a new brand image with a new website and new branding guidelines.
the disruption
The site is entirely in black and white except for the main hero on the home page and article covers.
The article covers are an array of colors, with each color correlating to an issue. The cover art has iconography associated with the article.
View the disruption here.
BRANDING GUIDELINES
