Brut Detroit

Brut Detroit is a boutique mobile bar, catering, and special events company, with its main highlight the refurbished Vesper horse trailer-turned mobile bar.

I first worked for Brut Detroit as a part of a class project - Brut Detroit was our client. We conducted market research to identify consumer behaviors and narrow the company’s target market. After the semester ended, I continued to work for Brut Detroit on the:

  • website design

  • consolidation of market research

  • rebranding based upon research

 
 
 

Web Design

Brut Detroit’s web design is based upon the findings of market research - you can see pieces of the report below.

  • Report

    This report was created in 2020, based upon research collected in late 2019, for Brut Detroit.

  • Focus Group

    Research included conducting a focus group to evaluate the website experience.

  • Next Steps

    Comprehensive strategy breakdown based upon reearch findings.

  • Brand Image

    Color Palette, Typefaces, & Logos included in the marketing report for easy execution.